Zara supply chain analysis the secret behind zaras retail success. The successful implementation of an integrated supply chain strategy. The study is compared with the supply chain management and. A case study on zara know about creating the value chain through supply chain management, their business management strategies, techniques and more. Purpose to analyze zara s success due to its supply chain how it correlates with valuecreation for the company. Zara supply chain analysis the secret behind zaras. Biggest strength of the organization is its goods are delivered within 24 hours of the receipt of the order on europe and about 40 hours in other locations viardot 2015. A guide for designing and conducting a case study for evaluation input 57. Zara can design, produce, and deliver a new garment to its 600plus stores worldwide in a mere 15 days. It begins by redesigning couture trends for the mainstream market and then leads to manufacturing, distribution and then retailing. This research on the european apparel industry emphasizes the economic and supply chain aspects of zaras operation. Zara supply chain advanced concepts and future trends of scm 6 linking theoretical concepts and real life scm 9 ezra gaining competitive advantage using scm 10 managing global supply chain 12 bibliography references 12 introduction the alma of this case study is to analyze how ezra has achieved its success through various business strategies.
Supply chain management at by pavitra bhalla zara an overview the spanish tycoon amancio ortega owns inditex group, of which zara is a flagship chain. Yet the supply chain model presented here is still a useful picture of the zara supply chain and illustrates its operations and its capabilities see more about this in supply chain modeling and simulation logic. Roberto perezfranco director mit supply chain strategy lab. Supply chain management scm is the success factor in fast fashion business. Myerson is todays students and responsiveness in time or lean or but is a systematic literature keywords. A zara supply chain strategy was the key term of my research and was an important part of my theoretical focus on supply chain strategy. The aim of this research is to give a clear picture of the theoretical research and to be able to manage analysis of the zara case study showing how company purchase and which supply chain strategy perspective.
Purpose the purpose of this paper is to assess and document the key aspects in zaras success by identifing current gaps, and to provide direction for future research efforts. Every case study has a main theme or concept that it illustrates. Supply chain from 2015 case study zara online available from lardbucket 2012 zara fast fasion from savvy. The case study analyses the strategic, operational and supply chain processes that have contributed to the success of zaras retail operation. Zara supply chain management case solution and analysis, hbr. The implications of these effects for supply chain management are numerous and important. Zaras unique business model is driven by its supply chain capabilities. Zara is one of the most popular fast fashion brands which expand quickly in the worldwide fashion market.
Jan 04, 2020 yet the supply chain model presented here is still a useful picture of the zara supply chain and illustrates its operations and its capabilities see more about this in supply chain modeling and simulation logic. Supply chain management, marketing, supply chain pages. Rethinking their supply chain strategy, zara will face. Its well constructed supply chain management strategy. This case study and supply chain model is based on data from articles listed in the bibliography below. This report aims to study the supply chain management and logistics of fashion retailer, zara, to boost customer value. Social distancing will not get you to secure top grades but we can. Zara creating value chain through supply chain management zara is considered to be one of the giant players in production, supply chain management of retail industry worldwide. Zara supply chain retail supply chain free 30day trial. What is supply chain management scm 101, and should you major in it. Kiosk zara supply chain management case study youtube. Viardot 2015 discussion of zaras supply chain management. This report aims to develop and analyze the case of. Zara case study creating value chain with supply chain.
Zaras supply chain management practicesoperationscase. Developing supply chain strategy with usd school of business professor of supply chain simon croom duration. Then go to the simulate screen and run a simulation to see the. Apr, 2014 zaras supply chain case study contents declaration. Zara supply chain management case solution, zara supply chain management case analysis, zara supply chain management case study solution, what are the roles that outsourcing and procurement play in the supply chain. The result is a superresponsive supply chain exquisitely tailored to zaras business model. Zara is a wellrenowned name in the field of clothes and accessories, all across the world. Zaras procurement team doesnt work on the number of finished clothes but on the quantity of raw materials needed to manufacture the clothes. Zara supply chain free download as powerpoint presentation. These rockstarlevel logistics take it from being just another fashion retailer to an industry example of fast fashion done right. The key to zaras ability to establish an agile supply chain rests on the following unique approaches.
So how has zara been able to standout from all other fashion competitors. Zaras successful supply chain management strategy social. Effective and efficient techniques of zara s supply chain model. The detail study of these factors becomes crucial to achieve successful output in. Oct 31, 2017 zara s business model via its operation strategy.
B clothing industry supply chain concepts 1 agility agile supply chain is a networks ability to consistently identify and capture business opportunities more quickly than its rival do according to calfang 2009. It is a popular fashion designing and manufacturing company, which has been declared as the most efficient market responding enterprise. Zara supply chain and valuecreation makrand agrawal b43 palash vermae35 sai praveend23 2. Strategic techniques that differentiate zara from other fashion brands. Article will show you will also have become the present study on supply chain secret infrastructure and fresh is hard.
Zara is all about staying on top of the hottest trends, and exuding an exclusive feel, but its supply chain is the real star of the show. They are the third largest brand in the garment industry and are a unit of inditex. For retailers, the main objective is to ensure delivery of the product to enduser at reasonable prices and providing consumer satisfaction, this is done by value chain. Zaras supply chain success story zara is a spanish fashion clothing manufacturer and retailer, formed in the 1970s it is known that only two weeks are required for zara to complete the development and shipment of a new product to its stores, which outweighs the average of fashion industry of six months, thanks to the. Executive summary this report aims to study the supply chain management and logistics of fashion retailer, zara, to boost customer value. Flip back and forth between the browser tabs with your edit screen and your simulate screen. Zara supply chain management case solution,zara supply chain management case analysis, zara supply chain management case study solution, what are the roles that outsourcing and procurement play in the supply chain. There should be an optimal combination of demand management and supply chain management to cope with market trends and to earn an advantage over competitors d. Download a supply chain management case study in pdf format.
Zara can design, produce, and deliver a new garment to its. A case study is a written or recorded, detailed analysis of some targeted management issues, for the purpose of noting success or failure to used as a benchmark for education, research, andor planning. According to yin 2004, the case chosen for single case study should. You are welcome to import any or as many of the supply chain models in the library as you wish. As described in a case study of zaras supply chain, the company is vertically integrated, controlling most of the processes in its supply chain. Zara is the largest and the most globalized of inditex division, accounting for more than 75% of the sales. Purpose to analyze zaras success due to its supply chain how it correlates with valuecreation for the company. We try to explain how zaras integrated approach to supply chain management. Zaras vertically integrated supply chain system enabled the company to place the latest designs in any store across the world within a period of two to three weeks. It deals with suppliers, with suppliers suppliers, with customers and sometimes. Make changes to your supply chain model in the edit screen. Demand based production means there is very littleinventory in zaras supply chain, which results inmuch lower working capital requirements. Pdf agile supply chain zara case study analysis shaoyu.
In case of any financial mona singh 14868329 mepm 2015 15 zara supply. Pdf agile supply chain zara case study analysis shaoyu lv. Supply chain management case studies, supply chain management case study, icmr develops case studies, micro case studies, latest case studies, best selling case studies, short case studies, business research reports, courseware in subjects like supply chain management cases, marketing, finance, human resource management, operations, project management. Complete your assignments, essay and dissertations with our expert writers. Cincinnati seasonings, click for larger image as problems are found in the simulations, you make decisions about how to fix them. The successful implementation of an integrated supply chain strategy enhances total. Many other retailers have such long supply chain lead times that for them it would seem a lost cause for them to even try and respond to a sales report.
Spanish fast fashion retailer inditexzara broke the 2season. Word count exclu ding covers, tables, executive summary and references table of contents. This report aims to develop and analyze the case of zara to explore zaras successful. This case discusses the unique supply chain management practices of spanish garments retailer zara, which enabled it to gain competitive advantage over other fashion retailers in the world. Supply chain management scm case studies case study pdf. In the library screen you see a list of available supply chain case studies.
Jan 08, 2010 a case study is a written or recorded, detailed analysis of some targeted management issues, for the purpose of noting success or failure to used as a benchmark for education, research, andor planning. Zaras supply chain case study contents declaration. On the average, 50% of its products are manufactured in spain, 26% in the rest of europe and 24% in asian countries. Supply chain management of zara linkedin slideshare. Keywords supply chain management, agile supply chain, zara case study analysis paper type case study analysis introduction it is becoming clear that the changed conditions in the global marketplace demand a much more agile response from the organizations and their partners in the supply chain. Effective and efficient techniques of zaras supply chain model. Zara supply chain management mona singh 14868329 aut university.
Rethinking their supply chain strategy, zara will face three challenges. The concept of sustainability and competitive advantage is considered with other business models and compared with successful and unsuccessful company. Nov 26, 2015 developing supply chain strategy with usd school of business professor of supply chain simon croom duration. Chapter 7 studies the management of the project both from an economic and temporal. Zara s vertically integrated supply chain system enabled the company to place the latest designs in any store across the world within a period of two to. Zaras overarching strategy is achieving growth through diversification with vertical integrations. The supply chain management in zara is improve every day, zara is able to deliver good in store in less than 24h in europe and between 40 to 70h in american and china. Supply chain management of zara case study neha chauhan. The distribution channels are also built in multiple layers, each of which influences orderplacement, and.
702 914 566 818 430 350 239 736 800 990 1167 1318 834 56 1615 92 1526 870 1266 1041 933 1051 1156 1640 1468 228 1275 167 1377 1179 918 350 867 1036 750 769 863 497 670